Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan

• Main Authors: Ahmad Hariri, Ellis Nur Syaqira, Rusnan, Nur Syazwani
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Statistical data; Information technology. Information systems
• Online Access: https://ir.uitm.edu.my/id/eprint/73694/1/73694.pdf; https://ir.uitm.edu.my/id/eprint/73694/
• Institution: Universiti Teknologi Mara

The purpose of the study was to examined the factors that influence Malaysian’s loyalty towards Mobile Internet Service Providers (MISP). The study was carried between October 2021 until June 2022. This study employed the convenience sampling technique in collecting the data. This sampling technique...