Determining the factors affecting medical tourism destination choice: empirical evidence from Malaysia / Hafizah Arifin, Puteri Aliza Megat Ramli and Norlida Che Hassan
Medical tourism is a relatively new market segment that has gained the attention of major health care leaders in a variety of countries over the previous decade. Based on prior literature, there are limited study has been conducted on medical tourism destination selection. This study shall examine M...
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Main Authors: | , , |
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Format: | Thesis |
Language: | English |
Published: |
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/73717/1/73717.pdf https://ir.uitm.edu.my/id/eprint/73717/ |
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Institution: | Universiti Teknologi Mara |
Language: | English |