Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah

• Main Author: Abdullah, Johari
• Format: Thesis
• Language: English
• Published: 2023
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/74315/2/74315.pdf; https://ir.uitm.edu.my/id/eprint/74315/
• Institution: Universiti Teknologi Mara

Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on speci...