New product development for new business – the critical success factor / Nordayana Zulkifli
Developing new product is a risky and uncertain process. In order to reduce the risks and uncertainties, businesses need to evaluate their new product initiatives carefully to make accurate decisions. Although the outcome of a new product evaluation decision can be influenced by the environmental un...
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Negeri Sembilan
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74337/1/74337.pdf https://ir.uitm.edu.my/id/eprint/74337/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |