Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani

• Main Authors: Amanda, Tasya, Andriani, Meta
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor
• Subjects: Branding (Marketing); Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/74778/1/74778.pdf; https://ir.uitm.edu.my/id/eprint/74778/; https://myjms.mohe.gov.my/index.php/ABRIJ/
• Institution: Universiti Teknologi Mara

This study was conducted to assess the effect of Brand Positioning, Brand awareness on Consumer Satisfaction and Repurchase Intention in the Online Marketplace. This study uses 100 respondents aged 18-35 years old that already have used the Online Marketplace e-commerce platform and are domiciled in...