The usage of Foodpanda delivery apps among students: an exploratory study / Mohd Najmie Osman, Norhidayah Ali and Azyyati Anuar

• Main Authors: Osman, Mohd Najmie, Ali, Norhidayah, Anuar, Azyyati
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/74962/2/74962.pdf; https://ir.uitm.edu.my/id/eprint/74962/; https://myjms.mohe.gov.my/index.php/intelek/index
• Institution: Universiti Teknologi Mara

Within the food and beverage industry in Malaysia, food delivery service, particularly the application of food delivery apps, is an emerging new wave. The escalation of food delivery apps could shift consumer behaviour in the purchase of food. The paper aims to explore contributing factors influenci...