Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective / Nooraini Mohamad Sheriff ... [et al.]

• Main Authors: Mohamad Sheriff, Nooraini, Sahak, Siti Zaleha, Raja Ezar Ishamuddin, Raja Noor Diyana, Sulaiman, Syahira Nadia
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2024
• Subjects: Management
• Online Access: https://ir.uitm.edu.my/id/eprint/75033/2/75033.pdf; https://ir.uitm.edu.my/id/eprint/75033/; https://myjms.mohe.gov.my/index.php/intelek/index
• Institution: Universiti Teknologi Mara

The onset of Covid-19 pandemic has resulted in a drop in visitor ship and income causing many theme parks to fail in sustaining their business. In reciprocating to this pandemic, Malaysia's theme park industry, have become more innovative in adapting to this rapidly changing new norm. This rese...