A study on TM staff awareness of Bumiku campaign / Jenny John
The purpose of this study is to measure the level of awareness and respond from TM Sabah staff towards the Bumiku Campaign initiatives that has been initiated by the company. This research also tries to measure staff involvement and interest in Bumiku Campaign activities and the effectiveness of the...
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/75912/1/75912.pdf https://ir.uitm.edu.my/id/eprint/75912/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Teknologi Mara |
Language: | English |
id |
my.uitm.ir.75912 |
---|---|
record_format |
eprints |
spelling |
my.uitm.ir.759122023-09-29T04:06:34Z https://ir.uitm.edu.my/id/eprint/75912/ A study on TM staff awareness of Bumiku campaign / Jenny John John, Jenny Awareness Personnel management. Employment management The purpose of this study is to measure the level of awareness and respond from TM Sabah staff towards the Bumiku Campaign initiatives that has been initiated by the company. This research also tries to measure staff involvement and interest in Bumiku Campaign activities and the effectiveness of the campaign communication. Apart from this research is to identify volunteers among the staff for activities in TM Sabah. Questionnaires were distributed to 150 respondents of TM Sabah staff located in Kota Kinabalu area. This research paper applied the non-probability sampling technique for convenience to gather data. The sampling size of 150 respondents is considered a representative of total population of the respondent. Analysis of data were conducted by using the SPSS program, and it was found out that TM Sabah staff are aware of the bumiku campaign initiatives, its objectives and its activities and are interested in joining future activities. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75912/1/75912.pdf A study on TM staff awareness of Bumiku campaign / Jenny John. (2010) [Student Project] (Submitted) |
institution |
Universiti Teknologi Mara |
building |
Tun Abdul Razak Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Mara |
content_source |
UiTM Institutional Repository |
url_provider |
http://ir.uitm.edu.my/ |
language |
English |
topic |
Awareness Personnel management. Employment management |
spellingShingle |
Awareness Personnel management. Employment management John, Jenny A study on TM staff awareness of Bumiku campaign / Jenny John |
description |
The purpose of this study is to measure the level of awareness and respond from TM Sabah staff towards the Bumiku Campaign initiatives that has been initiated by the company. This research also tries to measure staff involvement and interest in Bumiku Campaign activities and the effectiveness of the campaign communication. Apart from this research is to identify volunteers among the staff for activities in TM Sabah. Questionnaires were distributed to 150 respondents of TM Sabah staff located in Kota Kinabalu area. This research paper applied the non-probability sampling technique for convenience to gather data. The sampling size of 150 respondents is considered a representative of total population of the respondent. Analysis of data were conducted by using the SPSS program, and it was found out that TM Sabah staff are aware of the bumiku campaign initiatives, its objectives and its activities and are interested in joining future activities. |
format |
Student Project |
author |
John, Jenny |
author_facet |
John, Jenny |
author_sort |
John, Jenny |
title |
A study on TM staff awareness of Bumiku campaign / Jenny John |
title_short |
A study on TM staff awareness of Bumiku campaign / Jenny John |
title_full |
A study on TM staff awareness of Bumiku campaign / Jenny John |
title_fullStr |
A study on TM staff awareness of Bumiku campaign / Jenny John |
title_full_unstemmed |
A study on TM staff awareness of Bumiku campaign / Jenny John |
title_sort |
study on tm staff awareness of bumiku campaign / jenny john |
publishDate |
2010 |
url |
https://ir.uitm.edu.my/id/eprint/75912/1/75912.pdf https://ir.uitm.edu.my/id/eprint/75912/ |
_version_ |
1779442758089441280 |