The marketing practices by Malaysia construction companies / Mohamad Ezad Hafez Mohd Pahroraji , Zainab Mohmad Zainordin & Hemyza Budin

• Main Authors: Mohmad Zainordin, Zainab, Mohd Pahroraji, Mohamad Ezad Hafez, Budin, Hemyza
• Format: Research Reports
• Language: English
• Published: 2009
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor; Construction industry; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/76054/1/76054.pdf; https://ir.uitm.edu.my/id/eprint/76054/
• Institution: Universiti Teknologi Mara

Marketing is fundamental to any business growth and in addition, marketing could play a significant role in the development of any business even for the construction companies. The construction companies in other developed countries had applied the marketing practices as their fundamental to generat...