Tajdid lifestyle literacy and consumptions of Halal products: a multi-group analysis of Muslim Urban Millennials / Purnomo M Antara

• Main Author: M Antara, Purnomo
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Halal food; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/76114/1/76114.pdf; https://ir.uitm.edu.my/id/eprint/76114/
• Institution: Universiti Teknologi Mara

The lack of a systematic approach in assessing factors affecting the prediction of behaviour to create effective marketing communication is becoming a growing concern, especially in the Halal products consumption context. There are many reasons why a particular Halal product message may not move peo...