Manchaq’s western / Muhammad Akmal Asmar ...[at al.]

• Main Authors: Asmar, Muhammad Akmal, Mohamad Aziz, Mohamad Danial Syahmi, Rosman, Nur Luqman Al Hakeem, Shahrin, Nu’man Shafiq
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/76168/1/76168.pdf; https://ir.uitm.edu.my/id/eprint/76168/
• Institution: Universiti Teknologi Mara

Introducing "MANCHAQ’S WESTERN", a new food truck concept that will bring delicious and unique flavours to the streets of Johor Bahru. Our menu will focus on a variety of western gourmet such as burgers, chicken chop, fish & chip and french fries using only the freshest ingredients and locally sourced products whenever possible. Our target market is young professionals, college students, and foodies who are looking for a quick, convenient, and satisfying meal on the go. The food truck industry has been growing rapidly in recent years, with the industry projected to reach Rm 2.7 billion by 2027. We have conducted thorough market research and have identified a gap in the market for high-quality western gourmet in Johor Bahru. To reach our target market, we will heavily focus on social media and events to generate buzz and attract customers. We will also target local businesses and offer catering services for office lunches and special events. In addition, we will participate in local food festivals and street fairs to increase brand awareness. We have also partnered with a local food distributor to ensure a steady supply of high-quality ingredients. In terms of financial projections, we expect to generate revenue of RM350000 in the first year, with a projected profit of RM100,000. To start and operate the business, we are seeking an investment of RM100,000. This will cover the costs of the food truck, equipment, inventory, and marketing. We are open to both equity and debt financing and would welcome the opportunity to discuss potential investment opportunities with interested parties. In summary, "MANCHAQ’S WESTERN" is a unique and exciting food truck concept that will bring delicious variety of western gourmet to the streets of Johor Bahru. With a strong management team, a clear marketing strategy, and solid financial projections, we are confident in the success of this business