Impact of packaging towards consumer buying behavior: case study for ACISB in Rawang / Nurul Syahida Ya'acob

• Main Author: Ya'acob, Nurul Syahida
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Advertising; Theory. Relation to other subjects
• Online Access: https://ir.uitm.edu.my/id/eprint/76252/1/76252.pdf; https://ir.uitm.edu.my/id/eprint/76252/
• Institution: Universiti Teknologi Mara

The importance of packaging is growing in competitive markets for packaged food products. This research utilized a convenience methodology which is mall intercept personal interview to understand consumer buying behavior towards food products and how packaging elements can affect their buying behavi...