The study of new media as a form of advertising: an in-depth research on Tunetalk advertising in Twitter / Ahmed Zameer Nur Abdul Malek ... [et al.]

• Main Authors: Abdul Malek, Ahmed Zameer Nur, Azizul Rahman, Aiman Aisyah, Nasharudin, Mohamad Azizan, Eshail, Nurul Ezzuani, Azman, Nurul Farhanah
• Format: Student Project
• Language: English
• Subjects: Statistical data; Advertising campaigns; Twitter
• Online Access: https://ir.uitm.edu.my/id/eprint/77152/1/77152.pdf; https://ir.uitm.edu.my/id/eprint/77152/
• Institution: Universiti Teknologi Mara

The main objective of this research is to identify the advantages of using new media as a medium for the purpose of advertising. The researchers want to know why people more prefer to advertise their brand or product using new media instead of traditional media. The new media advertising refers to c...