Consumers' perception and expectation towards agriculture products at Samarahan area / Eldawattie Lucia Dominic Iga

• Main Author: Dominic Iga, Eldawattie Lucia
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Agriculture; Marketing; Product management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/77655/1/77655.pdf; https://ir.uitm.edu.my/id/eprint/77655/
• Institution: Universiti Teknologi Mara

This research report on consumers' perception and expectation towards agriculture products which focused more on fruits and vegetables products at Samarahan area. The discussions centers on the pro-marketing activities towards agriculture products, the reasons for some consumers refused to purc...