An exploration of the potential of e-commerce in Harbour View hotel: a marketing study / Kelvin Anom

• Main Author: Anom, Kelvin
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: HF Commerce; Business; Marketing; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/77693/1/77693.pdf; https://ir.uitm.edu.my/id/eprint/77693/
• Institution: Universiti Teknologi Mara

The e-commerce industry had been blooming in the past few years since the introduction of Internet in the 1980's. Many businesses have profit from this technology whereby they make sales without having their own shop in a certain country. They just need a web site and wait for customers to brow...