Consumer Ethnocentrism among Government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar...[et al.]

• Main Authors: Abu Bakar, Hatinah, Abdullah, Fatihah Norazami, Wan Husin, Wan Zakiyatussariroh, Yusoff, Zulkarnain, Salleh, Muhammad Shukri
• Format: Article
• Language: English
• Published: University Publication Centre (UPENA) 2011
• Subjects: Ethnology. Social and cultural anthropology; Study and teaching. Research; Economics as a science. Relation to other subjects; Consumers. Consumer demand. Consumption
• Online Access: https://ir.uitm.edu.my/id/eprint/77717/1/77717.pdf; https://ir.uitm.edu.my/id/eprint/77717/
• Institution: Universiti Teknologi Mara

This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factor...