Perceptions and attitudes of potential advertisers towards proposed outdoor boards in ITM / Mohd Adnan Hashim … [et al.]

• Main Authors: Hashim, Mohd Adnan, Balong, Janet Jonathan, Abdul Aziz, Noor Azmawi, Hisham, Mohamad, Khalid, Norintan, Awang Madian, Dayang Salahah, Ibrahim, Manjalina, Ahmad Murad, Musalmah
• Format: Research Reports
• Language: English
• Subjects: Methods. Outdoor advertising. Billboards. Posters
• Online Access: https://ir.uitm.edu.my/id/eprint/77878/1/77878.pdf; https://ir.uitm.edu.my/id/eprint/77878/
• Institution: Universiti Teknologi Mara

The main campus of Institut Teknologi MARA (ITM) is evidently a large piece of land that boasts a community numbering close to 15,000 people. Over the years, its growth has been very encouraging, particularly in infrastructure development and student intake. With this progress, opportunities are abo...