Customers awareness and perception toward Sarawak handicrafts / Vincent Lian Ngau

• Main Author: Vincent, Lian Ngau
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/77915/1/77915.pdf; https://ir.uitm.edu.my/id/eprint/77915/
• Institution: Universiti Teknologi Mara

The tourism industry in Sarawak has undergone rapid development in recent years and the State is fast growing in popularity as a major tourist destination in South-East-Asia. The industry earned Sarawak about RM250 million in 1995, recorded from over 1.07 million foreign visitors. The growth in the...