A conceptual framework of consumers’ intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid

• Main Authors: Md Taib, Norraeffa, Daud, Shahreena, Abu Yazid, Zarinah
• Format: Article
• Language: English
• Published: Center for Islamic Philantrophy & Social Finance (CIPSF) 2022
• Subjects: Halal food
• Online Access: https://ir.uitm.edu.my/id/eprint/78167/1/78167.pdf; https://ir.uitm.edu.my/id/eprint/78167/; http://www.cipsf.my/#
• Institution: Universiti Teknologi Mara

The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers’ intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and perceiv...