Factors contributing to the attitude of online shopping: case study in UITM Samarahan Cawangan 2 / Ayunni Tamimi & Roslinda Hipnee

• Main Authors: Tamimi, Ayunni, Hipnee, Roslinda
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/78270/1/78270.pdf; https://ir.uitm.edu.my/id/eprint/78270/
• Institution: Universiti Teknologi Mara

This chapter focuses on the factors contributing to the attitude of online shopping among undergraduates student: A case study of UiTM Kota Samarahan 2. It emphasize on factors contribute to the attitude of online shopping. Section 1.1 discusses the background of the study. Section 1.2 explains the problem statement and Section 1.3 states the research questions. Section 1.4 on the other hand, states the research objective and Section 1.5 is on the information regarding the scope of the study. In addition, Section 1.6 explains the important of study and lastly Section 1.7 is all about definition of terms and concept.