A study on the effectiveness of American International Assurance Co. Ltd (AIA)'s current marketing strategy in Kuching market / Dennis Achil
American International Assurance Co. Ltd (AIA) started operations in Kuching since 1948. It has 22 branches nation-wide and is among the 18 companies in Malaysia providing life insurance. Over the nine months of operations for 1998, AIA Kuching had been unable to achieve its targeted sales for 1998...
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| Format: | Student Project |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/79061/1/79061.pdf https://ir.uitm.edu.my/id/eprint/79061/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
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