An intuitionistic fuzzy analytic hierarchical process (IFAHP) approach in solving the marketing platform selection problem / Nur Aishah Mohd Ali, Fadilah Jamaludin and Nur Sabrina Ridzwan

• Main Authors: Mohd Ali, Nur Aishah, Jamaludin, Fadilah, Ridzwan, Nur Sabrina
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Fuzzy arithmetic; Fuzzy logic
• Online Access: https://ir.uitm.edu.my/id/eprint/79564/1/79564.pdf; https://ir.uitm.edu.my/id/eprint/79564/
• Institution: Universiti Teknologi Mara

A suitable marketing strategy through social media platform is vital for an organisation where they include the business in today’s global market to approach a huge number of customers. There are so many choices that a business organisation can implement to increase their business marketing on socia...