Utilizing the Fuzzy Analytical Hierarchy Process (FAHP) approach to identify the best online food delivery services / Wan Nurul Husna Wan Nordin …[et al.]

• Main Authors: Wan Nordin, Wan Nurul Husna, Othman, Suziana Aida, Ramli, Masnira, Abdul Rashid, Syahirah Aqilah, Sukri, Nurul Najiha Najwa
• Format: Article
• Language: English
• Published: 2023
• Subjects: Technological innovations; Service industries; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/79606/1/79606.pdf; https://ir.uitm.edu.my/id/eprint/79606/; https://jmcs.com.my
• Institution: Universiti Teknologi Mara

The rapid growth of online food delivery (OFD) services has led to an overwhelming number of options available to consumers. Choosing the best service provider among the multitude of available options has become a complex decision-making process. This study proposes Fuzzy Analytical Hierarchy Proces...