Design and development of augmented reality advertisement visual production through multi-method approach / Fatrisha Mohamed Yussof … [et al.]
The emergence of immersive new media in advertising, such as augmented reality (AR), has accelerated since the Industrial Revolution 4.0. Companies use different tools to shape a brand by providing a higher level of interaction in AR for their new marketing. However, influencing consumer decisions d...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Art and Design
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/80284/1/80284.pdf https://ir.uitm.edu.my/id/eprint/80284/ https://myjms.mohe.gov.my/index.php/ijad/index |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |