Developing brand identity for Aurora Park in Port Dickson / Nuratikah Husna Muhamad Nasir and Dona Lowii Madon

• Main Authors: Muhamad Nasir, Nuratikah Husna, Madon, Dona Lowii
• Format: Book Section
• Language: English
• Published: Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka 2023
• Subjects: Recreational areas and facilities. Recreation centers
• Online Access: https://ir.uitm.edu.my/id/eprint/80610/1/80610.pdf; https://ir.uitm.edu.my/id/eprint/80610/; https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/
• Institution: Universiti Teknologi Mara

The purpose of this research is to understand the current issues of Aurora Park on the graphic design study in order to create a good brand identity. This is because they do not have a precise brand identity that can represent them as Aurora Park. Other than that, this research also aims to help Aur...