Making tourism board of Sarawak known to society by using advertising / Nuryasyqin Abdillah and Siti Sarah Adam Wan

• Main Authors: Abdillah, Nuryasyqin, Adam Wan, Siti Sarah
• Format: Book Section
• Language: English
• Published: Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka 2023
• Subjects: Travel and the state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/80616/1/80616.pdf; https://ir.uitm.edu.my/id/eprint/80616/; https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/
• Institution: Universiti Teknologi Mara

Sarawak's Batik Linut is originates from a Melanau village in Kampung Telian, Mukah. Now, "Batik Linut," which is distinguished by its use of rumbia or sago flour to create motifs on cloth, is making its mark on the world stage through the city of Miri. Linut, a sticky porridge-like delicacy made with sago flour, hot water, and a little patience, is one of their most popular dishes. As far as the Melanau and other Sarawak native communities are concerned, linut is solely for consuming. However, in 2019, a team from Lamin Dana in Kampung Tellian, Mukah, led by the Malaysian Handicraft Development Corporation (Kraftangan Malaysia) Sarawak branch, embarked on a pioneering program to investigate the potential of Linut beyond culinary traditions, notably in handicraft. As a result, Batik Linut was created, an innovation that employs sago flour as its main ingredient to produce and design distinctive colors and patterns on textiles. Batik involves decorating fabrics like linen, silk, and cotton by employing the wax-resist dyeing technique. An ancient art form of Indonesia, it has been practiced across the globe for centuries, from China, Japan, and India to South America and Europe. At present, the waxes used in batik making are made from paraffin, beeswax, and soy. Although paraffin is readily available in the form the success of the handicraft project at Kampung of candle wax and is less expensive, but it is not as environmentally friendly as beeswax or soy. In the case of Sarawak, obtaining this material can be challenging because of the discovery of sago and specifically lint as another "natural" source for batik wax. To give Batik Linut a more exclusive Melanau identity, motifs inspired by the community's traditional fashion and nature are highlighted on each fabric through the silk screen printing technique, including on baju bangkuas, buah mulung and terendak. Batik Linut has attracted the interest of youths, including students, apart from homemakers, entrepreneurs, and fashion designers.