Determinants of customer satisfaction in e-commerce: a case study in higher learning institutions in Johor / Abd Halim Mohamad and Sabrinah Adam
Customer satisfaction is an essential experience in e-commerce. The objective of this study was to identify determinants of customer satisfaction in e-commerce. This case study adopted its theoretical framework from the Theory of Reasoned Action (TRA). It also applied a quantitative research methodo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81074/1/81074.pdf https://ir.uitm.edu.my/id/eprint/81074/ https://apmaj.uitm.edu.my/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |