Factors influencing menu selection at coffee shops in Kota Bharu, Kelantan: an investigation of external food and beverage related factors / Norzaidah Ngali … [et al.]
This study aims to determine the external food and beverage factors that influence consumers' menu item selection at contemporary coffee establishments. The questionnaires for this quantitative study were distributed via an online platform to 384 respondents, with a concentration on young adult...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81630/1/81630.pdf https://ir.uitm.edu.my/id/eprint/81630/ https://www.mic3st.com/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |