A study on dinescape and customers' behavioral intention at hipster cafes in Penang / Suria Sulaiman

• Main Authors: Sulaiman, Suria, Zamzuri, Nurul Ain, Abd Hakim, Fairuz, Hashim, Norliana
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Affection. Feeling. Emotion
• Online Access: https://ir.uitm.edu.my/id/eprint/81647/1/81647.pdf; https://ir.uitm.edu.my/id/eprint/81647/; https://www.mic3st.com/
• Institution: Universiti Teknologi Mara

According to scholars, there is lack of research focus on dinescape and customers’ behavioural intention at hipster cafes. Moreover, hipster cafes are under fierce competition to attract and maintain customers as the worldwide market evolves rapidly. To succeed in their core business, restaurateurs...