The impact of e-Wom on customer purchasing decision among UiTM Samarahan degree students / Ahmad Fikri Roslan
The purpose of the study is to identify what are the factors of electronic word of mouth (e-WOM) impacting the customer purchase decision among UiTM Samarahan students. The determinants or factor of e-WOM among degree student of UiTM Samarahan were discussed in this research and also about online op...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81767/1/81767.pdf https://ir.uitm.edu.my/id/eprint/81767/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |