Digital marketing communication transformation in small medium enterprise product marketing during the COVID-19 pandemic / Mitha Claudia Agistina, Rahmanita Ginting and Muhammad Thariq

• Main Authors: Agistina, Mitha Claudia, Ginting, Rahmanita, Thariq, Muhammad
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Economics
• Online Access: https://ir.uitm.edu.my/id/eprint/81809/1/81809.pdf; https://ir.uitm.edu.my/id/eprint/81809/; https://www.mic3st.com/
• Institution: Universiti Teknologi Mara

The objective of the study is to (1) analyze SMEs actors carry out communication digital marketing using social media in marketing products for SMEs during the Pandemic Covid-19 (2) analyze obstacle transformation digital marketing communication in products for SMEs. The type of research used in thi...