Influence price discounts and completeness of products against purchasing decisions at the WS Perfume Shop in Bengkulu City / Anggi Josetio Prayoga, Ade Tiara Yulinda and Meilaty Finthariasari

• Main Authors: Prayoga, Anggi Josetio, Yulinda, Ade Tiara, Finthariasari, Meilaty
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/81855/1/81855.pdf; https://ir.uitm.edu.my/id/eprint/81855/; https://www.mic3st.com/
• Institution: Universiti Teknologi Mara

This study aims to determine the effect of price discounts and product completeness on purchasing decisions at the WS Perfume Shop in Bengkulu City. This research is a type of research using a quantitative approach. The sample in this study amounted to 110 respondents with the accidental sampling me...