Establishing the relationship between halal brand personality and brand loyalty: the moderating effect of social media among millennials’ modest fashion consumers in Malaysia / Muhamad Izzuddin Zainudin

• Main Author: Zainudin, Muhamad Izzuddin
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Halal food
• Online Access: https://ir.uitm.edu.my/id/eprint/82405/1/82405.pdf; https://ir.uitm.edu.my/id/eprint/82405/
• Institution: Universiti Teknologi Mara

This research analyzed Malaysia Millennials modest fashion consumers’ brand loyalty. Two issues highlighted in this research are the challenges face by modest fashion brands in Malaysia to survive in the market and creating consumers’ brand loyalty and the effectiveness of social media as a platform...