The corporate image of UiTM Kuala Terengganu; a study of the students’ satisfaction and loyalty / Siti Rapidah Omar Ali, Wan Zuhaila Wan Abd Rahman and Zulhamri Abdullah

• Main Authors: Omar Ali, Siti Rapidah, Wan Abd Rahman, Wan Zuhaila, Abdullah, Zulhamri
• Format: Article
• Language: English
• Published: 2012
• Subjects: Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/82663/1/82663.pdf; https://ir.uitm.edu.my/id/eprint/82663/; https://e-ajuitmct.uitm.edu.my/v3/
• Institution: Universiti Teknologi Mara

Over the last few years, institutional image has become an important element to the competitiveness of higher education institutions. The situation needs for the universities to focus on establishing a strong corporate image by highlighting students’ satisfaction and loyalty. This study examined the...