Evaluation of retail service quality: a study of H&L Supermarket in Taman Malihah, Kuching / Linda Dana

• Main Author: Dana, Linda
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/82895/1/82895.pdf; https://ir.uitm.edu.my/id/eprint/82895/
• Institution: Universiti Teknologi Mara

This study aims to evaluate the retail service quality for H&L Supermarket. The study is also set out to determine what influence the customer to shop at H&L Supermarket. A Theoretical framework was adapted from Dabholkar et. al (1996). A survey of 200 respondents was conducted in supermarke...