The innovation from plastic bag to box hijab packaging for Silawa Hq / Nur Fatihah Mohd Fazil ... [et al.]

• Main Authors: Mohd Fazil, Nur Fatihah, Omar, Mastura, Rosnan, Shalida, Abu Daud, Jamil Iswan, Ismail, Nafisah
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: TS Manufactures; Packaging
• Online Access: https://ir.uitm.edu.my/id/eprint/83396/1/83396.pdf; https://ir.uitm.edu.my/id/eprint/83396/
• Institution: Universiti Teknologi Mara

According Puan Sheilawati Ahmad founder of company Silawa Hq and also entrepreneur of Sheiko Legacy that’s company is opened in mid-2021. Silawa Hq is located in Sungai Petani, Kedah in the center of town. The Silawa Hq collection is launched regularly and is targeted to be looked forward to by the fashion industry, especially in hijab. Packaging can be described as having an active function beyond containing and protecting the product. Innovation in packaging gives the opportunity to appeal people's feelings and emotions leading to more impulsive purchase decisions, as well as creating brand loyalty for existing customers. Silawa Hq hijab product did not have its own hijab packaging just placed in a normal plastic bag. This Silawa hijab packaging holder it can make the customers of this company to carry the product their buy from that’s company. Objectives of this project is to attract customers with the innovations that have been made to the packaging and make easier to bring this hijab after purchasing. Therefore, the innovation of this packaging is easy to bring everywhere. The advanced technologies in this hijab packaging is combination of Augmented Reality (AR) innovation and QR code. Customer can scan images using apps Artivive for watching video material of hijab Silawa Hq and QR code used to provide easy access to information through a smartphone for easily customer open the all-social media and website for buying the hijab also can know information about Silawa Hq products. Hence, we believed that by having a special packaging design combination with technology will increase the visibility of their product.