6 in 1 table bookcase / Nurul Aqilah Abdullah

• Main Author: Abdullah, Nurul Aqilah
• Format: Entrepreneurship Project
• Language: English
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/83724/1/83724.pdf; https://ir.uitm.edu.my/id/eprint/83724/
• Institution: Universiti Teknologi Mara

The purpose of this report was to look at one of IKEA's products, a table bookcase, and make some suggestions for its continued success. Besides, External analysis (Strength, Weakness, Opportunity, Threat analysis), internal analysis (product analysis and determinants of strategic options and also solution), and analysis of strategic outputs are among the methods used in the report. IKEA is a company that sells a wide range of well-designed, functional home furnishings at such low prices that as many people as possible can afford them. Furthermore, they share a passion for home furnishings and an inspiring shared vision: to make everyday life better for many people. As a result, the report addresses the following recommendations to resolve its product evolve, product improvement, and product solution of table bookcase: • The product SWOT analysis • Clothes rack weakness and finding • The product recommendation and improvement • New solution for the product to evolve into new innovation of the future product As for the conclusion, there are many strengths than weakness to produce this multifunctional table bookcase. I believe that this product will be successful if we introduce it to the market