A comprehensive performance evaluation of food and beverages industry in Malaysia using GRA Models / Farah Azaliney Mohd Amin ... [et al.]

• Main Authors: Mohd Amin, Farah Azaliney, Abd Razak, Aina Nashita, Abdul Malek, Nurul Alisya, Shahrudin, Nurul Azzwin Azzura
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2023
• Subjects: Collections of general literature
• Online Access: https://ir.uitm.edu.my/id/eprint/83830/1/83830.pdf; https://ir.uitm.edu.my/id/eprint/83830/
• Institution: Universiti Teknologi Mara

The current population of Malaysia is 33,481,580 has significantly influenced the demand of its local food and beverage (Department of Statistics Malaysia, 2023). Recently, the F&B industry has generated RM220.33 billion in revenue and is anticipated to expand by 7.95% yearly until 2027 (Statist...