The effectiveness of marketing strategy used by Takaful Nasional Sdn. Bhd., Kuching in marketing their products / Siti Faridah Hanum Zaidel

• Main Author: Hj Zaidel, Siti Faridah Hanum
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: HF Commerce; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/83907/1/83907.pdf; https://ir.uitm.edu.my/id/eprint/83907/
• Institution: Universiti Teknologi Mara

In efforts toward sustaining the nation’s robust economy and to assimilate Islamic values, the Malaysian government has strived to implement Islamic Financial System in tandem with the conventional financial structure. The Islamic Financial System which is based on syariah laws covers institutions...