Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin

• Main Authors: Abdul Ghafar, Abdul Arif, Mahmood, Ainun Nadzirah, Zahiruddin, Zubaidah
• Format: Article
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/84183/1/84183.pdf; https://ir.uitm.edu.my/id/eprint/84183/; http://myjms.mohe.gov.my/index.php/JIBE/index
• Institution: Universiti Teknologi Mara

Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...