The effectiveness of event-sponsorship in enhancing brand equity on the people in Kota Kinabalu / Mohd Zameer Aizat Bashir
In recent years, marketers have started to realize that the key to a successful marketing is by creating differential advantage through providing emotional (experiential) benefits for the market. This is because the market nowadays are more active, involvement craving in deciding whether or not to c...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/84657/1/84657.pdf https://ir.uitm.edu.my/id/eprint/84657/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |