Case study: company analysis Mentega Terbang Cafe / Nur Shahidatul Ainsha Mohd Arisan … [et al.]

• Main Authors: Mohd Arisan, Nur Shahidatul Ainsha, Abdul Wahib, Nur Aina Shafira, Che Khalid, Fatin Ain Athirah, Yusop, Mohamad Abid, Badarozzaman, Muhammad Qayyum
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84807/1/84807.pdf; https://ir.uitm.edu.my/id/eprint/84807/
• Institution: Universiti Teknologi Mara

Mentega Terbang Café is a café that is selling croffle and beverage with service industry. Mentega Terbang Café is launched at Bandar Baru Lembah Selatan, Dengkil, Selangor. Known for its artisanal pastries, croffles and drinks, they took up the notch by serving quality selection of café meals for an unforgettable wholesome dining experience. In 2021, Mentega Terbang Café start with a petit version that opened its doors at Nilai Impian, Negeri Sembilan. A grab and go concept mainly to cater the neighbourhood residents and busy professionals. With simple yet appetizing menu to cater the fast crowds, the famous alluring pastries are also available for the sweet tooth lovers. Mentega Terbang Café does, however, encounter difficulties and issues in its line of operation. The main issues are that when customers consume croffles, their hands will get messy, the product is the same as that of competitors, and the croffle ice cream cannot be delivered in the appropriate packaging. We were able to identify the findings and outcomes from this study that needed to be highlighted. They received a lot of feedback from customers who weren't happy with their product after selling a range of beverages to the public. Mentega Terbang frequently serves their croffle in a box and gives customers plastic gloves to enjoy the food, which is a messy method to eat because their croffle is served with a lot of dipping sauce and ice cream. Besides, Mentega Terbang is a new café in the industry, and they had to faces other competitors who offer the same products, like Madam Croffle, who offers the same croffle as Mentega Terbang. The delivery packaging also not suitable as they use containers that can't keep the ice cream croffle cold. The ice cream will melt fast and is not suitable for eating at home because it already begins to melt when it gets at the customer’s home. Therefore, a number of recommendations are offered for solving the cafe-related issue. The most crucial factor is that, since the croffle has a lot of dipping sauce, we found that if the croffle stick was replaced with an ice cream stick, it would be simpler for customers to eat the croffle without getting their hands messy because they could treat it like ice cream. Additionally, Mentega Terbang needs to provide a wider selection of croffle toppings to differentiate itself from other croflle-selling establishments and give customers a variety of croffle topping options. Finally, Mentega Terbang Café should use foam takeout boxes so that customers won't have to worry that their ice cream will melt before it reaches their home. as these boxes can last for 4 to 5 hours.