Case study: company analysis (Monstr) / Nur Adriana Mohamed Rodzuan … [et al.]

• Main Authors: Mohamed Rodzuan, Nur Adriana, Che Sham, Nurul Yasmin, Norizam, Nurin Amalin, Shaiful Faisal, Najihah Iman, Kamaruzzaman, Nur Afifah Adila
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84811/1/84811.pdf; https://ir.uitm.edu.my/id/eprint/84811/
• Institution: Universiti Teknologi Mara

This case study was conducted in order to accomplish the Entrepreneurship Principles (ENT530) assessment. After some deliberation among our group members, we decided to choose Monstr Company for this case study assignment. Furthermore, because we are required to select a small business corporation in any industry, Monstr is the best option for our case study. For Monstr, we conducted a background study in which students were asked to conduct research on any firm or business in order to identify two or more difficulties that the company or organisation was facing. The study's goal is to provide students with an understanding of how the manufacturing industry works. After completing the finding analysis, we were able to recognise and highlight several of Monstr's problems, including low-quality cookie ingredients, an excessively greasy and watery chocolate dipping sauce, and a lack of dipping options. Additionally, we have offered some answers to the problems raised by this study, which this organisation might employ to enhance its offerings. First, the business needs to use premium ingredients, add more varieties of dipping sauce, raise the amount of sauce or liquid, and minimise the number of oils in the dipping.. From this case study, there are some recommendations we can make to the founder of Monstr Company, who is the company's owner. Monstr needs to be prepared to actively compete, needs to offer benefits to its customers, needs to increase the perceived value of their product in the eyes of customers, and needs to keep and improve their business and social media marketing.