Case study: company analysis Sobella Cosmetics / Haziqah Nabila Azni … [et al.]

• Main Authors: Azni, Haziqah Nabila, Hamdan, Husna Ayuni, Johari, Jasmin Farhana, Zulkifli, Nurul Nabilah, Zainal Abidin, Siti Nur Adilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84935/1/84935.pdf; https://ir.uitm.edu.my/id/eprint/84935/
• Institution: Universiti Teknologi Mara

In this case study, business of Sobella Cosmetics was studied to analyses the company relating to the business which include organization structure, product and services, business, marketing and operation strategy, financial achievement. Other than that, this case study also focusing on business model canvas that include customer segments, value proposition, channel, customer relationships, revenue stream, key resources, key activities, key partners, cost structure and lastly findings and discussion. As in product and services, we can conclude that Sobella produce lipstick, eyeshadow, foundation and other cosmetics products. For business strategy, we are focusing on finding opportunity and also using social media to growth their business. Next, for marketing strategy, the marketing strategy Sobella Cosmetics use are product strategy, price strategy, distribution strategy and promotion strategy. After that, Sobella Cosmetics ensuring to performing quality check, improving experience and make sure to do production planning in operation strategy. As for financial achievement, Sobella Cosmetics able to gain RM5 Million profit from business operation from 2018 to 2022. Next after we have done research about this company, we can ensure that Sobella Cosmetics customer segments are woman, university student, beauty expert and beauty enthusiastic. For channels, Sobella using online platforms and cosmetic physical store as their channel in their business. Next, in order to appreciate their customer Sobella Cosmetics usually held a sales promotion, giveaway program, interactive services and passionate agents to ensure their customer are satisfied with their product and services. Sobella earn money from sales of cosmetics product and advertising. Next, the key resources for Sobella Cosmetics are, industry experts, sales person and manufacturing machine. As for their main activities are, marketing, selling, production and administration. Their key partners are collaboration with local shops, production house, agents via online platform and content creator endorsers. And lastly their cost structure is operation management cost, marketing cost and equipment.