Consumer perception on purchase intention towards Astro Internet Protocol Television (IPTV) / Mohamad Amrullah Mohd Hafiz

• Main Author: Mohd Hafiz, Mohamad Amrullah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Internet Protocol multimedia subsystem. Multimedia communications
• Online Access: https://ir.uitm.edu.my/id/eprint/85016/1/85016.pdf; https://ir.uitm.edu.my/id/eprint/85016/
• Institution: Universiti Teknologi Mara

This study attempts to gain knowledge about consumer perception (perceived quality, perceived price and perceived value) on buying intention towards Astro IPTV, which is the high premium product that had been launched by Astro Malaysia Holding Bhd. The data obtained from the sample of 100 respondent...