A study on consumer perception and acceptance towards family takaful / Sarmila Aripin

• Main Author: Aripin, Sarmila
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/85164/1/85164.pdf; https://ir.uitm.edu.my/id/eprint/85164/
• Institution: Universiti Teknologi Mara

Etiqa Takaful Bhd provides Islamic insurance in Malaysia for halal products in Islamic financial management way. There are two types of Etiqa Takaful business which are Family Takaful and General Takaful. This study however, aims at looking to the consumer perception and acceptance towards Family Ta...