Boosting shoppers grows in increase footfall of new shopping center: a case study of Komtar JBCC / Mohd Miqdad Mohd Sabri

• Main Author: Mohd Sabri, Mohd Miqdad
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Shopping centers. Shopping malls
• Online Access: https://ir.uitm.edu.my/id/eprint/85187/1/85187.pdf; https://ir.uitm.edu.my/id/eprint/85187/
• Institution: Universiti Teknologi Mara

Purpose — This study is to investigate the factors for new shopping centre to achieve high customer traffic footfall which importance to improve shoppers grows and increase tenants' sales turnover in order to compete with others established shopping centre that had strong sales performance and high footfall rate. For this research, the researcher examines four factors that is Sales promotion, Entertainment, Tenants Mix, Accessibility. This study is to help the Mall management to identify the important factor and improve on the factor that can attract more shoppers to visit KOMTAR JBCC. Design/ Methodology/ Approach —The questionnaire are consists 2 section which Section 1 was asked for the respondents demographic and section 2 the respondents are asked question which contains specific objectives of the study. The questionnaires were distribute to 50 shoppers who actually carry out at least one of retail outlets' shopping bag or people who have their meals at foods and beverages (F&B) store in KOMTAR JBCC. The researcher used descriptive design in conducting the research. Findings — The result showed that entertainment is most important or influence factor to boosting shoppers grows for new shopping centre. New shopping centre that offered variety of entertainment place and activities such as cinema, bowling, amusement park, musical performances and contests are positively impact on shoppers grow and generate more footfall. Besides, by offering more entertainment place and activities can attract parent to bring their children for spend quality time. It is revealing that entertainment was great attraction to drive footfall at new shopping centre.