The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang

• Main Authors: Ding, Yali, Ibrahim, Muhammad Azman, Yang, Lanlan
• Format: Article
• Language: English
• Published: 2023
• Subjects: H Social Sciences (General); Business; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/85321/1/85321.pdf; https://ir.uitm.edu.my/id/eprint/85321/
• Institution: Universiti Teknologi Mara

Mugwort (Artemisia Argyi), is a herbaceous perennial plant. Mugwort and mugwort products have a very broad prospect of domestic and international market demand. However, the mugwort industry only has scale advantage but no competitive advantages, which has greatly affected the development of the mug...