The effectiveness of promotional activities for Hibah subscription on customer benefit in Amanah Saham Nasional Berhad, Johor Bahru / Muhammad Azeem Zakaria
The aim of this study is to identify the strategy that the organization can implement in order to introduce Hibah to the unit holders and to determine the effective factors of promotional activities for Hibah subscription on customer benefit. The issues that arise in this study are customers do not...
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Main Author: | |
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Format: | Student Project |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/85343/1/85343.pdf https://ir.uitm.edu.my/id/eprint/85343/ |
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Institution: | Universiti Teknologi Mara |
Language: | English |