The effectiveness of promotional activities for Hibah subscription on customer benefit in Amanah Saham Nasional Berhad, Johor Bahru / Muhammad Azeem Zakaria

The aim of this study is to identify the strategy that the organization can implement in order to introduce Hibah to the unit holders and to determine the effective factors of promotional activities for Hibah subscription on customer benefit. The issues that arise in this study are customers do not...

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Bibliographic Details
Main Author: Zakaria, Muhammad Azeem
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/85343/1/85343.pdf
https://ir.uitm.edu.my/id/eprint/85343/
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Institution: Universiti Teknologi Mara
Language: English