Predicting the intention to adopt mobile payment during the Covid-19 pandemic: applying the theory of planned behavior / Connie Voo Min Jun and Mohd Ashari Bakri

• Main Authors: Min Jun, Connie Voo, Bakri, Mohd Ashari
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Cawangan Melaka 2023
• Subjects: Affection. Feeling. Emotion
• Online Access: https://ir.uitm.edu.my/id/eprint/85386/1/85386.pdf; https://ir.uitm.edu.my/id/eprint/85386/; https://myjms.mohe.gov.my/index.php/AJoBSS/
• Institution: Universiti Teknologi Mara

This study investigates the factor affecting the behavioral intention to adopt mobile payment among students in Universiti Malaysia Sabah during the COVID-19 pandemic by applying the Theory of Planned Behavior (TPB). The study uses stepwise multiple linear regression to test the factors affecting th...